To be honest...I don't really love the new way of blogging. Don't get me wrong. I love other people's perfectly curated lifestyle blogs and fashion photos. I follow about a million of those accounts and I get it - it's a full time job, and you ladies and mamas work hard. I am forever in awe of your creativity, dedication, and hard work.
But I don't love that kind of blogging. I don't love maintaining a theme or colour scheme. I don't love the hashtags and comments and metrics. I started blogging way before it became an added link to an Instagram bio, back when it was read by the select few who you shared the link with and "Wordpress" was still in my URL. And back then, blogging was just heartfelt words and thoughts.
Blogging demands creativity though, whether you're a fashion blogger or a writer, and I wanted to make sure my site matched my "brand". My lovely friend Joni was the best resource in redesigning my site, establishing a brand, and editing these photos (she'll do yours too!). During one of our sessions she said something so wonderful that confirmed everything I believed to be true about blogging - at least my kind of blogging.
She confirmed in me this label that I am a writer. Over and over again. And as we set up my Instagram in the sidebar she mentioned how cool it is that you get to see my life, right there in tiny squares. She said "your life is your brand".
And it is. That's all I ever wanted to showcase in photos - moments that I treasured most (although the ones I treasure most are often more valueable than any photo could contain). My life, my people, my favourite things. My writing usually mirrors the life I'm living in that season too.
I couldn't ever build a brand for myself because my brand already exists. It's not a matter of intentionally selecting a colour scheme and font and content - it's choosing the photos I love to take, the colours I naturally capture, and the faces who frequent those squares.
For me, blogging was never a platform to share model-like photos of myself and make much of my outfits and makeup routine and travel. Blogging was always a place of intimate vulnerability to share the words and thoughts in my heart. And now that blogging meets Instagram you get the words and the photos - the thoughts and the memories. You get it all, as full of a picture of my life, my brand, and possible.
I have to believe that if the One who gives me words to write wants someone to read them, then He has a better platform than I can attempt to create with the best content and pre-determined captions.
And it's such an honour that in determining to stay honest and real, that you might keep reading and viewing and walking alongside me.